"I think Google has been trying to strike a balance between responding quickly to one big market demand -- support for business presence on Google+ -- versus bringing a fully-fleshed-out offering to the market," said Ray Valdes, an analyst with Gartner. Businesses on Google+ Pages also can't sell products. Many of these features are available on Facebook and now users want them on Google+. Soon after Google execs in July asked businesses to hold off creating Google+ pages until the network was ready for them, Facebook released Facebook for Business , which basically is a guide to walk businesses through the process of using Facebook features like deals, social plug-ins and ads.
Facebook made it clear that it was going after enterprises and their online time and took advantage of the delay for Google+ Pages. Now, several months later, analysts say it's clear Google+ still needs more work.--According to Valdes, Google+ Pages is a good start and the company will fill out its offering in the coming months. Google and Facebook are not mutually exclusive choices. Many businesses have a blog, and a Twitter feed, and a Facebook page already, and now some portion of those will add a Google+ Page." In Google's favor: many businesses are just now diving into the social networking, which will give the company some time to get its act together, said Hadley Reynolds, an analyst with IDC. "[Businesses] will clearly welcome a Google offering and a Google audience," he added. Valdes expects to see Google+ more closely integrated with other Google services, such as search.
In September, Google CEO Larry Page said he wants to "transform" the company by integrating its various services with Google+. Google took a step in that direction last month when it announced that it had integrated Google+ with Google Apps, a cloud-based suite of office apps. Now, Google needs to follow through on adding new business-oriented features to Google+ Pages because the negative attention isn't helping the fledgling network, said Olds. Google+ isn’t a social network after all. Speaking to a well-heeled crowd at the annual Monaco Media Forum, Nikesh Arora, Google’s chief business officer, has come clean.--Arora has dismissed that idea, saying instead: “Google+ for us [Google staff] is not a social network. So if Google+ is not about “getting people together on one site and calling it a social network”, as Arora says, what is it then? It makes me uncomfortable to share so much information across the open web, via the many Google products.” Google’s digital playground is far bigger.
Post a Comment