Microsoft will leverage VideoSurf solutions to augment its Xbox 360 online gaming ecosystem and evolve search and discovery of entertainment content on Xbox Live. Microsoft's Windows Phone smartphone platform integrates closely with Xbox Live services. Microsoft (Nasdaq: MSFT) will release an update to the Xbox 360 dashboard for all Xbox Live members on Dec. 6. According to Israeli businesspaper Calcalist (in Hebrew), Microsoft has acquired San Mateo, California-based video search technology company VideoSurf for about $70 million. Microsoft just announced the acquisition
Over time, Microsoft will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE. “VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft.--“This holiday we will launch voice search across our entertainment partners on Xbox LIVE.
Microsoft Corporation (NASDAQ:MSFT) has announced the acquisition of VideoSurf, the video discovery technology company. VideoSurf offers a back-end computer vision technology that “sees” frames inside videos to make discovering content fast, easy and accurate. Microsoft Corporation (NASDAQ:MSFT) will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE.
Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft Corporation (NASDAQ:MSFT), said that, “VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform. This holiday Microsoft Corporation--(NASDAQ:MSFT) will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, Microsoft Corporation (NASDAQ:MSFT) is excited about the potential to have content tagged in real time to increase the speed and relevance of the search results”.
Microsoft Corporation (NASDAQ:MSFT) has announced the acquisition of VideoSurf, the video discovery technology company. Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft Corporation (NASDAQ:MSFT), said that, “VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform.
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