Steve McQueen, Paul Newman, Adam Carolla, Jay Leno, Jerry Seinfeld. These are just a few of the names of big time Hollywood car guys. Rumors are swirling that Jerry Seinfeld is working on a new show revolving around cars and some of his comedic friends. Details are scarce, but this photo of Seinfeld and Larry David with one of Jerry's cars, a vintage split window Volkswagen Beetle have started flying around the net.
Showing posts with label Beetle. Show all posts
Showing posts with label Beetle. Show all posts
9:03 AM
Jerry Seinfeld working on a car show?
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9:05 AM
Driving America: Love Bug
I was honored to recently have a story published by The Henry Ford museum in Dearborn Michigan honoring car fans and their memories of their first car. The stories are being collected as part of their "Driving America" exhibit. My story is not unlike millions of others memories of their first car. But few can say that they still have their first car. Not only do I still have my 1972 Super Beetle that was purchased in 1992, I also still have my first new car. A 1999 VW New Beetle. Please read my story here. Driving America. Leave some feed back here. Let me know about your first car memories.
Source: the author, The Henry Ford
Source: the author, The Henry Ford
Labels:
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The Henry Ford Museum,
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7:51 AM
There's a lot of top movie and TV car lists. And Herbie the Love Bug is always on that list. Some say that the Batmobile or James Bond's Aston Martin DB5 are number one and the most famous. But I think truly the number one is none other than Herbie. I mean what other TV or movie car could so many people relate to or see on a daily basis than a VW Beetle? And 9 times out of 10, any one who sees one says "Look, there's Herbie!" Well, now is your chance to own Herbie. This weekend at the Gooding & Company auction in Scottsdale. One of the original Herbie movie cars (not mine) will be up for grabs. What's remarkable is this car, with the exception of some very minor re freshening is still how it looked when it was in Herbie Goes to Monte Carlo over 30 years ago. These are the same seats that Dean Jones and Don Knotts sat on folks. This car is a 1963 model sunroof sedan and is labeled as car #2.
What is known about the car is it was set up for much of the high speed action for the movie with the engine and performance modifications being completed by Speed Unlimited Manufacturing in California. Rather than the typical 1200 cc. engine that would be found in a stock 63 Beetle, 1600 cc. blocks upped to 1835 cc. engines were built. After that extensive suspension & trans axel modifications were completed and the 14x6 wide wheels were installed. Car #2 now carries a 1740 cc. engine that now produces 60 hp.
Top side, the VW pearl white paint applied by Disney is mostly all original as are the painted on stripes. the 53 graphics have been touched up in a few spots, but are for the most part original. On the interior, again we find the original one off custom front seats that were unique to the later Herbies and the dull gray painted interior. This was done by Disney to reduce camera glare on interior shots. Below the rear window, there is a slot that has been cut out that once held an external oil cooler for the original engine. This car was also set up with one of the typical Herbie gags. Both front doors have extended hinges that are/were attached to release levers under the car that would make the doors spring open by themselves. This gag can be seen in Herbie Goes to Monte Carlo with Don Knotts attempting to get in an angry Herbie and having no success until he apologizes.
The only real pieces on this car that are correct, but not the original parts on it from the film are the wheels, radio antenna, and the Carello fog light. The only piece missing is the dummy external gas cap that was an integral part of the plot of the movie. But those are all very minor items when compared to the cars originality.
This car also carries a strong history with it too. Aside from being owned by Disney. Car #2 was also part of the MovieWorld Cars of the Stars Museum and the famous Harrah's Collection before being sold to a few other small museums before ending up with VW specialist Daryl Adams. He sold the car to a private collector in the early 1990s, who had kept the car private before listing it with Gooding & Co. I am hopeful that the new owner will enjoy the car and share it with the world.
Gooding & Co. estimates the value between $75,000 and $125,000 and Herbie will be sold without reserve.
Source & Photos: Gooding & Co.
Scottsdale 2012: The most famous car in the world. Herbie




This car also carries a strong history with it too. Aside from being owned by Disney. Car #2 was also part of the MovieWorld Cars of the Stars Museum and the famous Harrah's Collection before being sold to a few other small museums before ending up with VW specialist Daryl Adams. He sold the car to a private collector in the early 1990s, who had kept the car private before listing it with Gooding & Co. I am hopeful that the new owner will enjoy the car and share it with the world.
Gooding & Co. estimates the value between $75,000 and $125,000 and Herbie will be sold without reserve.
Source & Photos: Gooding & Co.
8:56 PM
Driven: 2012 VW Beetle Turbo
It's finally here. The long awaited replacement for the Volkswagen New Beetle is finally hitting dealer lots. And we had the chance to drive one. Our test car was a candy white Launch Edition Turbo. Having driven and owned many of the outgoing New Beetles since 1998, the new 2012 edition is a welcome addition to the VW family. Many of the New Beetle's downfalls have been addressed including size, handling and power.
First thing you notice is the size difference. At first glance, it doesn't appear to be much larger, but the more you look at it, the more apparent it becomes that this isn't the small Beetle of old. You are also drawn to the elongated hood that more closely resembles the original Beetle. One styling cue I am still trying to adjust to, is the squared off front bumper that is part of VW's new design DNA. It just doesn't scream Beetle when you look at it. But who am I to argue? Moving to the side we find one of the best styling cues adapted to the Beetle yet, pillarless doors. They really suit the Beetle's design. The roof, much lower and elongated also carreis a few styling cues from the Beetle of the 1970s. An interesting styling touch is the partial roof panel attached tot the rear hatch. This adds the extra rear seat headroom. Out side, it also carries the roof mounted antenna, carried over from the previous New Beetle. The tail end of the car we find some great styling features. A true dual exhaust system with polished tips. Large, while not round tail lamps do have a few design cues from the past as well. Another nice touch is the addition of the VW emblem/trunk release seen on some other VWs, but never adapted to the previous car. This is a much welcome addition.
Our test car was also equipped with the optional 19 inch wheels wrapped in Continental ContiPro Contacts and the Turbos featured red brake calipers. 4 wheel disc brakes with ABS on all 4 corners. Unlike the previous New Beetle, the 2012 features a new fully independent 4 link rear suspension and a MacPhearson Strut front suspension. A Sport suspension package will be available as an option. The turbo is equipped with a 2.0 liter 4 cylinder that has 200 horse power. Our test car came equipped with the optional 6 speed DSG automatic.
Moving to the interior, you are greeted by deep bolstered sport seats that come standard on the Turbo. The fit and finish of the interior is top notch compared to the VWs of old. I was surprised to find hard surfaces for th top of the dash, but the quality of the materials used are excellent. The new dash layout is excellent, a really nice feature is the body colored door, dash and steering wheel accents that really give the interior some splash. Storage is one thing there is no lack of in the Beetle. My particular favorite storage spot is the "KaferFach" glovebox. It captures the style of the original Beetles dash perfectly. The driving position is suited perfectly as one would expect from a car as sporty as the Beetle. And the flat bottomed steering wheel is an interesting touch. The rear seating area is greatly improved also, additional head and leg room is a big plus, as is the new 50/50 split rear seat vs. the New Beetles solid rear seat back. The trunk area is almost doubled in size. The lower edge of the trunk opening is almost flush with the trunk floor making loading and unloading easier. The rear cargo shelf attaches with string to the rear hatch to lift automatically just as in the Golf/GTIs. Under the trunk floor hides a full size 16 inch spare tire and a full tool kit. Of the entire interior, the only creature comfort missing that I would have liked to see was the addition of a center armrest. Outside of that there were very few.
The driving characteristics are very Volkswagen. Its fun to drive and packs plenty of power and handles like a go cart. We put it through its paces on some twisty roads and were very impressed with the cars characteristics. It stays planted on the road with only a tad of over steer. Performance was brisk in both full automatic and in manual shift modes. There is minor road noise with the windows up thanks to the larger wheels and low profile 235/40R19 Continentals. Cruising around, we managed 23 miles per gallon. While VW rates the 2.0T at 22 City, 30 Highway. In summary, I was very pleased with the new 2012 VW Beetle.
A special thank you goes out to Billco Volkswagen for letting us use of their car for this review.
First thing you notice is the size difference. At first glance, it doesn't appear to be much larger, but the more you look at it, the more apparent it becomes that this isn't the small Beetle of old. You are also drawn to the elongated hood that more closely resembles the original Beetle. One styling cue I am still trying to adjust to, is the squared off front bumper that is part of VW's new design DNA. It just doesn't scream Beetle when you look at it. But who am I to argue? Moving to the side we find one of the best styling cues adapted to the Beetle yet, pillarless doors. They really suit the Beetle's design. The roof, much lower and elongated also carreis a few styling cues from the Beetle of the 1970s. An interesting styling touch is the partial roof panel attached tot the rear hatch. This adds the extra rear seat headroom. Out side, it also carries the roof mounted antenna, carried over from the previous New Beetle. The tail end of the car we find some great styling features. A true dual exhaust system with polished tips. Large, while not round tail lamps do have a few design cues from the past as well. Another nice touch is the addition of the VW emblem/trunk release seen on some other VWs, but never adapted to the previous car. This is a much welcome addition.
Our test car was also equipped with the optional 19 inch wheels wrapped in Continental ContiPro Contacts and the Turbos featured red brake calipers. 4 wheel disc brakes with ABS on all 4 corners. Unlike the previous New Beetle, the 2012 features a new fully independent 4 link rear suspension and a MacPhearson Strut front suspension. A Sport suspension package will be available as an option. The turbo is equipped with a 2.0 liter 4 cylinder that has 200 horse power. Our test car came equipped with the optional 6 speed DSG automatic.
The driving characteristics are very Volkswagen. Its fun to drive and packs plenty of power and handles like a go cart. We put it through its paces on some twisty roads and were very impressed with the cars characteristics. It stays planted on the road with only a tad of over steer. Performance was brisk in both full automatic and in manual shift modes. There is minor road noise with the windows up thanks to the larger wheels and low profile 235/40R19 Continentals. Cruising around, we managed 23 miles per gallon. While VW rates the 2.0T at 22 City, 30 Highway. In summary, I was very pleased with the new 2012 VW Beetle.
A special thank you goes out to Billco Volkswagen for letting us use of their car for this review.
Labels:
2012,
2012 Beetle,
Beetle,
New Beetle,
New Car Review,
Volkswagen,
VW
7:35 AM
When the 2012 Volkswagen Beetle hits the pavement later this year, base starting price will be easy on the wallet at $18,995.
The 2.5L serves as the base model, with a starting MSRP of $18,995. It has a 170-horsepower in line 5 cylinder engine and offers fuel economy that is improved by 10 percent over previous 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway. So it nestles right in the magic 30 mpg range.
Standard equipment a split folding rear seat (first time in a beetle), aux-in for portable audio players, a leather steering wheel, unique and customizable17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.
A 2.0L TSI will also be available with a starting MSRP of $23,395. This model uses famed 2.0 liter four cylinder turbocharged engine producing 200 horsepower and 207 lb-ft of torque. The four cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city. Standard equipment transmission wise will be a six speed manual with an optional six speed DSG automatic gearbox.
Adding to the impressive standard equipment list from the 2.5L, the 2.0L TSI adds larger brakes with red calipers, sport seating surfaces, 18-inch alloy wheels, rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals. This is going to be one hot little bug.
A TDI Diesel is in the plans for release in 2012, and pricing has not been set for that model yet.
Press Release:
The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history, said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies.
The 2.5L model, which has a starting MSRP of $18,995, has a 170-horsepower in-line five-cylinder engine and offers fuel economy that is improved by up to 10 percent over past 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway.
The 2.5L comes standard with a split folding rear seat, aux-in for portable audio players, a leather steering wheel, unique and customizable17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.
The sportiest model the 2.0L TSI will have a starting MSRP of $23,395. This model uses Volkswagen’s critically acclaimed 2.0-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing sparkling performance, the four-cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city.
The 2.0L has a standard six-speed manual transmission, with the option of Volkswagen’s DSG© dual-clutch automatic transmission. It takes the standard equipment found on the 2.5L and adds Bluetooth® technology, iPod® connectivity, three-color ambient lighting, larger brakes with red calipers, a kaeferfach additional glovebox that is similar to that of the original Beetle, sport seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals.
In 2012, a TDI Clean Diesel model will become available, powered by Volkswagen’s highly efficient 2.0-liter turbocharged four-cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever, with an expected highway estimate of 40 mpg.
The 2012 Beetle features sportier, more dynamic, and bolder styling than the previous model. It is also 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower, giving the car a more muscular appearance that has a broad appeal. The Beetle will be available in three trim lines, some of which include the transparent, panoramic tilt/slide glass sunroof that is 80 percent longer than on the previous model.
The Beetle comes standard with the RCD 310 sound system with eight speakers; an optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available Fender® Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.
The Beetle includes Volkswagen’s advanced Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in some types of collisions. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree Maintenance® Program.
Source: Volkswagen.
2012 Beetle pricing announced!

The 2.5L serves as the base model, with a starting MSRP of $18,995. It has a 170-horsepower in line 5 cylinder engine and offers fuel economy that is improved by 10 percent over previous 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway. So it nestles right in the magic 30 mpg range.
Standard equipment a split folding rear seat (first time in a beetle), aux-in for portable audio players, a leather steering wheel, unique and customizable17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.
A 2.0L TSI will also be available with a starting MSRP of $23,395. This model uses famed 2.0 liter four cylinder turbocharged engine producing 200 horsepower and 207 lb-ft of torque. The four cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city. Standard equipment transmission wise will be a six speed manual with an optional six speed DSG automatic gearbox.
Adding to the impressive standard equipment list from the 2.5L, the 2.0L TSI adds larger brakes with red calipers, sport seating surfaces, 18-inch alloy wheels, rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals. This is going to be one hot little bug.
A TDI Diesel is in the plans for release in 2012, and pricing has not been set for that model yet.
Press Release:
The Iconic Volkwagen Beetle Hits The Market With A Base Price Of Just $18,995
The highly customizable Beetle offers German craftsmanship and sophistication and a sporty new attitude- Powerful, Efficient 2.5L and 2.0 TSI® Turbocharged Engines at Launch
- Forthcoming TDI® Clean Diesel Model Will Offer an Estimated 40 mpg Highway
- Longer, Lower, and Wider than the Previous Beetle
- Sporty Features Include 19-inch wheels, Performance-Handling Packages, and Sport Seats
- Available Premium Features include Bluetooth® technology, Slide and Tilt Panoramic Roof, Fender® Premium Audio System, Keyless Access with push- button start, leather seating surfaces, and BI-XENON Headlights and LED Daytime Running Lights
- No-Charge, Three-Year/36,000-Mile Carefree Maintenance® Program
The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history, said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies.
The 2.5L model, which has a starting MSRP of $18,995, has a 170-horsepower in-line five-cylinder engine and offers fuel economy that is improved by up to 10 percent over past 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway.
The 2.5L comes standard with a split folding rear seat, aux-in for portable audio players, a leather steering wheel, unique and customizable17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.
The sportiest model the 2.0L TSI will have a starting MSRP of $23,395. This model uses Volkswagen’s critically acclaimed 2.0-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing sparkling performance, the four-cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city.
The 2.0L has a standard six-speed manual transmission, with the option of Volkswagen’s DSG© dual-clutch automatic transmission. It takes the standard equipment found on the 2.5L and adds Bluetooth® technology, iPod® connectivity, three-color ambient lighting, larger brakes with red calipers, a kaeferfach additional glovebox that is similar to that of the original Beetle, sport seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals.
In 2012, a TDI Clean Diesel model will become available, powered by Volkswagen’s highly efficient 2.0-liter turbocharged four-cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever, with an expected highway estimate of 40 mpg.
The 2012 Beetle features sportier, more dynamic, and bolder styling than the previous model. It is also 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower, giving the car a more muscular appearance that has a broad appeal. The Beetle will be available in three trim lines, some of which include the transparent, panoramic tilt/slide glass sunroof that is 80 percent longer than on the previous model.
The Beetle comes standard with the RCD 310 sound system with eight speakers; an optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available Fender® Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.
The Beetle includes Volkswagen’s advanced Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in some types of collisions. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree Maintenance® Program.
Source: Volkswagen.
Labels:
2012 Beetle,
2012 VW Beetle,
Auto Industry News,
Beetle,
New Cars,
Volkswagen,
VW,
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5:24 PM
Volkswagen teases possible 2012 Beetle.
Volkswagen teased us today with commercial for us to watch this coming Sunday, Feb 6th during the Super Bowl. Judging from the rally striped 6 legged kind of beetle briefly shown, we're going to get some sort of glimpse of the all new 2012 Beetle. Look for "Black Beetle" this Sunday.
According to VWs media release, "In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand. The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal."
According to VWs media release, "In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand. The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal."
Labels:
2012 Beetle,
Beetle,
Super Bowl,
Super Bowl Ads,
Volkswagen,
Volkswagen Beetle,
VW,
VW Beetle
9:03 AM
Remember when we published the story about the 2012 VW Beetle reveal on Oprah not too long ago. Here's a clip of the show courtesy of Volkswagen showing the reveal and everybody loosing their minds in a good way. We can't wait to see more of the next Beetle in coming months.
Video of the 2012 VW Beetle reveal on Oprah
Remember when we published the story about the 2012 VW Beetle reveal on Oprah not too long ago. Here's a clip of the show courtesy of Volkswagen showing the reveal and everybody loosing their minds in a good way. We can't wait to see more of the next Beetle in coming months.
Labels:
2012 Beetle,
Beetle,
Oprah,
Volkswagen,
Volkswagen Beetle,
VW,
VW Beetle
11:23 AM
Boy that's nice
Nothing quite like a European interpretation of a classic California Look VW. This one's a 1963 built by the folks at The Bug Box.
The Bug Box
The Bug Box
Labels:
Beetle,
The Bug Box,
Volkswagen,
VW,
VW Beetle
10:30 PM
This one just came across our desk tonight.
Here we have a 2007 New Beeetle Tripple White convertible. Since the car wasn't white enough. The owner decided a set of 22 inch wheels were in order. Here you have folks. The worlds first Donk New Beetle. I for one can't imagine this car riding good, turning good, or stopping good with the stock brakes. But I bet it goes great in a straight line.
The New Beetle Donk. What not to do with your new VW

Here we have a 2007 New Beeetle Tripple White convertible. Since the car wasn't white enough. The owner decided a set of 22 inch wheels were in order. Here you have folks. The worlds first Donk New Beetle. I for one can't imagine this car riding good, turning good, or stopping good with the stock brakes. But I bet it goes great in a straight line.
Labels:
Beetle,
Donk,
Funny Stuff.,
New Beetle,
Volkswagen,
VW
5:06 PM
VW is rolling out a new advertising campaign. And this one is right up our alley. Rather than the Drivers Wanted and all those "Sign THEN Drive" ads we're used to seeing from VW. This one takes us on a surprising trip down memory lane. Looking to a vintage 1964 Beetle, and using some of the magic created with Herbie the Love Bug. We get Max, part of VWs new "Das Auto" campaign. Max assures us that he knows what the people want. Well I know that I want more vintage Volkswagens, so I'm already hooked. People want German Engineering. And in this country, nothing symbolizes that more so than a Volkswagen Beetle. For the last 50+ years, when you ask a person on the street, What is German? A VW is pretty likely to be near the top of that list. And just about everyone in the U.S. has a story to go along with a VW. Everyone can relate to the Beetle. In upcoming print and television ads, Max will be tooting his own horn so to speak about the exciting new products from VW. Cars like the Tiguan, Routan and the all new diesels.
Meet Max, Das Auto

"We're reintroducing Volkswagen to the world by using a lovable icon that everyone will know and relate to," says Tim Ellis, VW's vice president of marketing. "Max will be integrated into everything we do and will be the connective tissue as we launch new vehicles."
The first spots will feature celebrities on Max's talk show. Bobby Knight, Leonard Nimoy and Heidi Klum will be among the celebs featured. The ads will then eventually work into the new vehicles that VW will be releasing over the next few months.
This to me seems like a brilliant way to advertise. You capture the buying public's imagination and play off of emotion. Here's to VW!
Source: USA Today.
Introducing Max the Love Bug
Labels:
Advertising,
Beetle,
Tiguan,
Touran,
Volkswagen,
VW,
VW Beetle,
VWoA
4:13 PM
VW to build up! in India
According to inside line, VW has announced that it will build the up coming up! micro car in Chakan India. Plans from VW are to sell 240,000 cars per year in India by 2012. And they are looking to the up! and the current Polo to be the leaders of the battle.
The Passat is currently on sale there and proving quite popular. Plans are also calling for the next generation Jetta and Phaeton to also go on sale in the next few years.
The up! will hopefully bring the joys of car ownership to thousands. And with a price tag of right around $7,500. They may have the next Beetle on their hands.
Source: Insideline via Autoblog.com
The Passat is currently on sale there and proving quite popular. Plans are also calling for the next generation Jetta and Phaeton to also go on sale in the next few years.
The up! will hopefully bring the joys of car ownership to thousands. And with a price tag of right around $7,500. They may have the next Beetle on their hands.
Source: Insideline via Autoblog.com
Labels:
Beetle,
India,
Jetta,
Phaeton,
UP,
Volkswagen,
Volkswagen up,
VW,
VW UP,
World Market. 2012
9:16 PM
From VW Vortex. This looks like it will be THE automotive toy in 2008.
Today, a completed sample of the finally approved Beetle stands on Steen Sig Andersen’s desk. It’s ready to hit retailers’ shelves in the second half of 2008.
Cool Toys: VW & LEGO announce partnership

BILLUND, Denmark—Suddenly last summer, there they were in Billund. Two experts from the Volkswagen car manufacturer – seated at a conference table in Idea House.
In their hands they held a beetle. The Beetle. The one and only Beetle. Their own “Volkswagen Type I” – known all over the world under a host of local names: Beetle, Käfer, Boble, Coccinelle and many more. And now it was being carefully studied – in LEGO bricks.
Sitting by them – watching intently – was a LEGO designer. For Steen Sig Andersen, this was the culmination of months of development work.
This summer, two VW employees visited Billund. And next summer, the car (the small one) will hit the market, targeting the adult fans.
Today, a completed sample of the finally approved Beetle stands on Steen Sig Andersen’s desk. It’s ready to hit retailers’ shelves in the second half of 2008.
Steen Sig Andersen: “Early in the design phase I visited Volkswagen head office to weigh expectations and show them the first sketches. So when they wanted modifications during their Billund visit I made them on the spot.”
Now that Steen Sig Andersen and the Volkswagen contingent have solved the design problems, and Mette Merete Andersen of the Legal Department has ironed out the legal niceties, the LEGO Group is ready to test consumer reactions. Martin Lassen, Marketing Manager, is confident on that score. Because the people who’ll be buying the car are the same as those who helped develop it.
Martin Lassen: “It was actually the fans who decided we should do this particular car. Three fans visited us here in Billund and built various car suggestions with our designers. And we took the suggestions to a LEGO event in Cologne where members of the public voted on them. At the same time, via our network of AFOLs (adult fans) and LEGO ambassadors, we asked which type of vehicle people would like to see in LEGO form. So we’re pretty sure we’ve chosen the right product from the point of view of our adult fans. We know the Volkswagen Beetle was an alltime favourite in the USA. That bodes well for the product – plus the fact that the blue colour is attractive to consumers.”
It took Steen Sig Andersen about three weeks to build the LEGO Beetle. The biggest challenge was the engine – and, of course, the rounded lines of the real VW Beetle were not easy to replicate.
Steen Sig Andersen: “When you scale things down, it’s more difficult to achieve that rounded look when you’re working with squares and cubes. So a few square edges are inevitable.”
The edges were one of the things the Volkswagen factory wasn’t too happy about. The Wolfsburg engineers thought the LEGO model was too far from the car’s original appearance.
Martin Lassen: “Volkswagen representatives weren’t shown a 100% true copy, a model cast in a single piece. It took them a while to get used to the idea that the LEGO look had an appeal of its own.”
But Volkswagen head office no longer has any doubt. in the words of KlausJürgen Glaser of the Wolfsburg HQ: “I think both companies can profit from this project. It’s a good way of making contact with children. And it’s a splendid model.”
The VW Beetle will be in the shops next summer. The LEGO Group and Volkswagen have already agreed to bring the model along to several car exhibitions – and it will also be on view at LEGO events.
Martin Lassen: “At the same time we’re all in agreement that the product must have other exciting marketing opportunities. So we hope to see other joint activities as we get closer to the product launch.”
Source: VWVortex.com
12:38 PM
Tokyo 07: VW Space UP!
The “New Small Family” from Volkswagen is gaining speed on its journey to the future. Just six weeks after the world premiere of the up! – the two-door city s
pecialist – Europe’s largest automobile producer is now introducing the second member of the “New Small Family” at the Tokyo Motor Show: The space up! concept car. “The world premiere of the up! at the IAA in Frankfurt served as an initial test to see how the concept of our New Small Family would be received in Europe. And the results of this test were more than favorable,” says Dr. Ulrich Hackenberg, Head of Technical Development. Volkswagen’s chief engineer continues: “The second member of this new family now follows in the space up!. The small van shows that we are consistently exploiting every millimeter of space and creating an emotional design.
”Walter de Silva, Chief Designer of the Volkswagen Group, underscores the assessment of the board member heading development: “In formal design terms, one can see that the space up! is fun and at the same time offers maximum space on the smallest of platforms. Our New Small Family brings a smile back to the road. An exceptionally amiable charisma unites the up! and the space up! now being presented in Tokyo. At the same time, it is apparent at first glance that despite all of the emotionality of this car we avoided superfluous gimmicks of any kind. This has created a very straight-lined and confident design.”
The space up! is a small space wonder. On just 3.68 meters (141.7 inches) length and 1.63 meters (64.2 inches) width, it offers the space of a considerably larger vehicle. The clever space concept of the space up! is to a great extent attributable to its engine layout: The environmentally-friendly gasoline, diesel and electric powertrains of the future up! family are always located in the rear – just like on the Beetle and the Bulli (Microbus) of the past.
A brief comparison: The space up! is exactly 23 centimeters longer than the up! shown at the IAA in Frankfurt; accordingly, its wheelbase is also larger (2.56 meter). At 1.54 meter, the van exhibits a height gain of four centimeters.
In contrast to the two-door up!, the space up! has four doors. And in actuality there are even six. That is because the van concept car does not have a classic tailgate, but instead a two-part rear door. Hidden behind this door are 220 to 1,005 liters of cargo space, four seat positions that are multivariable in design, and an exceptionally innovative cockpit concept. Numerous functions are controlled via a touch screen with 3D graphics and proximity sensors.
Volkswagen is introducing the space up! as the second model variant of the “New Small Family”. The up! concept car presented at the IAA in Germany and the space up! now being shown in Japan are unified by a common design philosophy. The cars are characterized by a simple, clear language of forms. The designers consciously omitted any superfluous gimmicks. Like the up!, the space up! is characterized by a completely new harmony between technical layout, on the one hand, and emotional design on the other.
Front end: Distinguishing the front end of the “New Small Family” are the headlamps that take an inward diagonal line, between them the horizontally integrated air inlets (minimized aperture optimizes aerodynamics), the VW logo arranged on the front hood (as the only exterior detail kept in chrome) and the smooth-surfaced bumper with a lower segment. An important new aspect when it comes to the headlamp design of the space up!. Here they extend far into the fender, and this also affects the side profile.
Side profile: On its sides, the concept car – like the “Bulli” in earlier days – exhibits a long extended window section and a clearly distinctive, powerful C-pillar whose form is typical of Volkswagen. The A-pillar is positioned far forward. The space between the A and C pillars is spanned by the line of butterfly doors with opposing hinges. Both the front and rear doors are opened by door handles at the height of the B pillars. Since they open in opposition, in the style of the legendary Samba bus, and extend across nearly the entire space between the wheel housings – i.e. the entire sill length – all four seating positions are exceptionally convenient to access. A key concept here is wheel housings: Hidden under them are the self-confident and large 18-inch wheels with size 165/50 tires. Distinctive in this area are the short front and rear overhangs. The front overhang, from the axle hub to the outer skin of the bumper measures just 53 centimeters; in the rear it is 59 centimeters. The result: Crisp proportions.
Rear end: Also unmistakable are the design features of the rear end. Take the example of the rear door: It fills out practically the entire car area above the bumper. Similar to the smaller up!, the door – split 1/3 to 2/3 here – consists of a transparent material. Integrated beneath it are the taillights. Fully opened, the door offers a cargo width of 101 centimeters. The bumper itself was designed to match its counterpart at the front end.
Thanks to the wide track width of 1.42 meters the outer edges of the wheels are in line with the wheel housings. The effect is that the entire vehicle width of 1.63 meters seems to consist of axles plus tires and wheels. Meanwhile, the only details that boldly jump outside of the vehicle width are the round-shaped outside mirrors, like the ones on the up!
The space up! is a full-fledged four-seater. In the rear, a bench seat is implemented with two integrated child seats. To convert them from adult to child seats, the seating surfaces are simply folded over, and two shoulder supports are folded out on each side. Finished. But not only will children travel comfortably in a production version of the concept car. The reason: The cushions of the four seats – for driver, front and rear passengers – consist of an airflow foam that automatically adapts to individual anatomies. In addition, the seating position is pleasantly high, making it extremely comfortable.
With the exception of the driver’s seat, all seats can also be folded and removed. If the seats are “only” folded, this creates a level cargo area with a capacity of up to 1,005 liters. With four people on board, cargo capacity up to window level height is still 220 liters. Since the low-profile engine of the space up! is located in the rear, objects with a maximum length of 2.8 meters can be stowed in a pass-through to the front cargo space. Remember: The concept van is just 3.68 meters long and thereby 15 centimeters shorter than the Fox, which is the most compact Volkswagen today.
Since the car’s cockpit was conceived as a module to be applied across all models of the “New Small Family”, the cockpit unit was copied from the up! concept car presented in Frankfurt, with slight modifications. It is a cockpit with a great future. In detail, the space up! has two central displays: In the cockpit, an 8-inch monitor displays information such as vehicle speed, fuel level and range as well as momentary CO2 emissions. In the middle of the instruments a 7-inch monitor shows how future human-machine interfaces might look and operate. Here all conceivable functions are controlled via a touchscreen that – using proximity sensors – reacts to gestures as well, i.e. specific hand movements.
Menuing was retooled and reorganized so that people without computer science educations would be able to operate the system. The developers intentionally separated “display” and “control” levels from one another. Always shown on the screen is a control bar with standard functions such as climate control or audio volume control. Developers packaged functions of other higher-order systems – navigation, telephone, radio, Internet, images, films, etc. – on a display level that has been referred to internally as the “main menu carousel” – a type of virtual carousel. It consists of the icons of different system functions (telephone, navigation, etc.). When the user touches the “main menu carousel” it can be rotated by touchscreen. Visually, this control is just as spectacular as it is intuitive. When the desired function appears on the main menu carousel – such as the telephone – the user just needs to move his or her hand to the display to switch to the telephone menu thanks to proximity sensor technology. It was true on the up! and it also applies to the space up!: The new type of user control is fun, easy to understand in any cultural environment and very safe. That is precisely what is typical of Volkswagen. Toward the end of this decade, the first Volkswagen customers might be able to enjoy this new generation of intuitive controls aboard the New Small Family. The development of production models has already begun…’
Source: Volkswagen of America

”Walter de Silva, Chief Designer of the Volkswagen Group, underscores the assessment of the board member heading development: “In formal design terms, one can see that the space up! is fun and at the same time offers maximum space on the smallest of platforms. Our New Small Family brings a smile back to the road. An exceptionally amiable charisma unites the up! and the space up! now being presented in Tokyo. At the same time, it is apparent at first glance that despite all of the emotionality of this car we avoided superfluous gimmicks of any kind. This has created a very straight-lined and confident design.”
The space up! is a small space wonder. On just 3.68 meters (141.7 inches) length and 1.63 meters (64.2 inches) width, it offers the space of a considerably larger vehicle. The clever space concept of the space up! is to a great extent attributable to its engine layout: The environmentally-friendly gasoline, diesel and electric powertrains of the future up! family are always located in the rear – just like on the Beetle and the Bulli (Microbus) of the past.
A brief comparison: The space up! is exactly 23 centimeters longer than the up! shown at the IAA in Frankfurt; accordingly, its wheelbase is also larger (2.56 meter). At 1.54 meter, the van exhibits a height gain of four centimeters.

In contrast to the two-door up!, the space up! has four doors. And in actuality there are even six. That is because the van concept car does not have a classic tailgate, but instead a two-part rear door. Hidden behind this door are 220 to 1,005 liters of cargo space, four seat positions that are multivariable in design, and an exceptionally innovative cockpit concept. Numerous functions are controlled via a touch screen with 3D graphics and proximity sensors.
Volkswagen is introducing the space up! as the second model variant of the “New Small Family”. The up! concept car presented at the IAA in Germany and the space up! now being shown in Japan are unified by a common design philosophy. The cars are characterized by a simple, clear language of forms. The designers consciously omitted any superfluous gimmicks. Like the up!, the space up! is characterized by a completely new harmony between technical layout, on the one hand, and emotional design on the other.
Front end: Distinguishing the front end of the “New Small Family” are the headlamps that take an inward diagonal line, between them the horizontally integrated air inlets (minimized aperture optimizes aerodynamics), the VW logo arranged on the front hood (as the only exterior detail kept in chrome) and the smooth-surfaced bumper with a lower segment. An important new aspect when it comes to the headlamp design of the space up!. Here they extend far into the fender, and this also affects the side profile.
Side profile: On its sides, the concept car – like the “Bulli” in earlier days – exhibits a long extended window section and a clearly distinctive, powerful C-pillar whose form is typical of Volkswagen. The A-pillar is positioned far forward. The space between the A and C pillars is spanned by the line of butterfly doors with opposing hinges. Both the front and rear doors are opened by door handles at the height of the B pillars. Since they open in opposition, in the style of the legendary Samba bus, and extend across nearly the entire space between the wheel housings – i.e. the entire sill length – all four seating positions are exceptionally convenient to access. A key concept here is wheel housings: Hidden under them are the self-confident and large 18-inch wheels with size 165/50 tires. Distinctive in this area are the short front and rear overhangs. The front overhang, from the axle hub to the outer skin of the bumper measures just 53 centimeters; in the rear it is 59 centimeters. The result: Crisp proportions.
Rear end: Also unmistakable are the design features of the rear end. Take the example of the rear door: It fills out practically the entire car area above the bumper. Similar to the smaller up!, the door – split 1/3 to 2/3 here – consists of a transparent material. Integrated beneath it are the taillights. Fully opened, the door offers a cargo width of 101 centimeters. The bumper itself was designed to match its counterpart at the front end.
Thanks to the wide track width of 1.42 meters the outer edges of the wheels are in line with the wheel housings. The effect is that the entire vehicle width of 1.63 meters seems to consist of axles plus tires and wheels. Meanwhile, the only details that boldly jump outside of the vehicle width are the round-shaped outside mirrors, like the ones on the up!
The space up! is a full-fledged four-seater. In the rear, a bench seat is implemented with two integrated child seats. To convert them from adult to child seats, the seating surfaces are simply folded over, and two shoulder supports are folded out on each side. Finished. But not only will children travel comfortably in a production version of the concept car. The reason: The cushions of the four seats – for driver, front and rear passengers – consist of an airflow foam that automatically adapts to individual anatomies. In addition, the seating position is pleasantly high, making it extremely comfortable.
With the exception of the driver’s seat, all seats can also be folded and removed. If the seats are “only” folded, this creates a level cargo area with a capacity of up to 1,005 liters. With four people on board, cargo capacity up to window level height is still 220 liters. Since the low-profile engine of the space up! is located in the rear, objects with a maximum length of 2.8 meters can be stowed in a pass-through to the front cargo space. Remember: The concept van is just 3.68 meters long and thereby 15 centimeters shorter than the Fox, which is the most compact Volkswagen today.
Since the car’s cockpit was conceived as a module to be applied across all models of the “New Small Family”, the cockpit unit was copied from the up! concept car presented in Frankfurt, with slight modifications. It is a cockpit with a great future. In detail, the space up! has two central displays: In the cockpit, an 8-inch monitor displays information such as vehicle speed, fuel level and range as well as momentary CO2 emissions. In the middle of the instruments a 7-inch monitor shows how future human-machine interfaces might look and operate. Here all conceivable functions are controlled via a touchscreen that – using proximity sensors – reacts to gestures as well, i.e. specific hand movements.
Menuing was retooled and reorganized so that people without computer science educations would be able to operate the system. The developers intentionally separated “display” and “control” levels from one another. Always shown on the screen is a control bar with standard functions such as climate control or audio volume control. Developers packaged functions of other higher-order systems – navigation, telephone, radio, Internet, images, films, etc. – on a display level that has been referred to internally as the “main menu carousel” – a type of virtual carousel. It consists of the icons of different system functions (telephone, navigation, etc.). When the user touches the “main menu carousel” it can be rotated by touchscreen. Visually, this control is just as spectacular as it is intuitive. When the desired function appears on the main menu carousel – such as the telephone – the user just needs to move his or her hand to the display to switch to the telephone menu thanks to proximity sensor technology. It was true on the up! and it also applies to the space up!: The new type of user control is fun, easy to understand in any cultural environment and very safe. That is precisely what is typical of Volkswagen. Toward the end of this decade, the first Volkswagen customers might be able to enjoy this new generation of intuitive controls aboard the New Small Family. The development of production models has already begun…’
Source: Volkswagen of America
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9:03 PM
Porsche take over of VW now possible due to changes in VW Law.
It is no secret that Porsche has been buying up stake in Volkswagen for the last year. Though a piece of legislation called the VW Law has been the only thing to prevent the sports car builder from completely take over Europe's largest automaker. Currently Porsche has a 31% stake in VW, but with news today of the European Court striking down the VW Law, many expect the company to quickly increase its stake to a controlling 51%.
The VW Law itself dates back to 1960, and while a bit complicated to understand, basically stipulates that 80% shareholder approval is required to pass major decisions and regardless of how much stake a single entity holds, its voting block cannot be greater than 20%. Since the company's home state of Lower Saxony owns 20.1% of VW, it alone holds the power to influence the company's decision making. Under the VW Law, Lower Saxony has the power to block any decision that would threaten its jobs and the local economy. Thus, Porsche's desire to own a controlling stake in VW has been blocked by Lower Saxony as well as its inability to use the full force of its 31% stake in voting.
Though two separate companies, Porsche and Volkswagen share a long history dating back to Dr. Ferdinand Porsche who was the designer of the Beetle, as well as the Auto Union Silver Arrow race cars. Much of the leadership at VWAG are also direct descendants of Dr. Porsche as well. Dr. Ferdinand Piech is Dr. Porsche's grandson. Though the family ties do not end there. Volkswagen and Porsche have collaborated on many projects. The Porsche 914, 924 & Cayenne were all joint developments between the two companies.
The VW Law itself dates back to 1960, and while a bit complicated to understand, basically stipulates that 80% shareholder approval is required to pass major decisions and regardless of how much stake a single entity holds, its voting block cannot be greater than 20%. Since the company's home state of Lower Saxony owns 20.1% of VW, it alone holds the power to influence the company's decision making. Under the VW Law, Lower Saxony has the power to block any decision that would threaten its jobs and the local economy. Thus, Porsche's desire to own a controlling stake in VW has been blocked by Lower Saxony as well as its inability to use the full force of its 31% stake in voting.
Though two separate companies, Porsche and Volkswagen share a long history dating back to Dr. Ferdinand Porsche who was the designer of the Beetle, as well as the Auto Union Silver Arrow race cars. Much of the leadership at VWAG are also direct descendants of Dr. Porsche as well. Dr. Ferdinand Piech is Dr. Porsche's grandson. Though the family ties do not end there. Volkswagen and Porsche have collaborated on many projects. The Porsche 914, 924 & Cayenne were all joint developments between the two companies.