Book Review: Car Guys vs. Bean Counters

Bob Lutz, love him or hate him is one of my heroes. I see a lot of similarities between him and myself. Not only with the business prowess and the want to succeed, but also the fact that were are true dyed in the wool car guys. Having read Lutz's previous business book, Guts. I anxiously awaited the arrival of Car Guys vs. Bean Counters: The battle for the soul of American Business. At around 230 pages, I couldn't put this book. Every time I would pick it it up, I would get lost in the world of the auto industry I so truly love. There's a brief history lesson about GM's rise to to be the largest auto maker on the planet and the height of their style setting trends of the Harley Earl and Bill Mitchell era at  GM Design to loosing their ways in the Roger Smith era. But it's not all doom and gloom. There are plenty facts about what GM was doing right. And there's some interesting tidbits about other auto makers like Chrysler, Ford, Toyota, and VW. And lastly why the GM bankruptcy was an unfortunate truth that had to happen. bob Lutz is no stranger to the auto industry. His career has spanned nearly 5 decades and he has worked for all of the Detroit Big Three. I won't give away too much, but if you are passionate about cars and you are looking  for a great book to read. I highly recommend picking up Car Guys vs. Bean Counters.

Detroit Preview: Hummer HX Concept

Here are some design sketches of the up coming Hummer HX Concept which we will see in Detroit next Month.

Three months worth of sketching and sculpting went into this concept before it was given the go ahead by GM Vice Chairman Bob Lutz. The concept is designed with the future of off roading in mind, with a flair for the youth market which loves the Hummer brand. The HX Concept will feature removable body panels and roof, similar to the Jeep Wrangler. And like most of GMs more recent concepts, will be powered by E85 Ethanol FlexFuel.

Should be interesting to see the finished project next month.

Source: GM

PRESS RELEASE:

Three Young Designers Shape Future Of HUMMER Through HX Concept

DETROIT – Scheduled for introduction at the 2008 North American International Auto Show, the HUMMER HX concept reflects the innovative minds of three new GM designers - David Rojas, Min Young Kang and Robert Jablonski - whose first assignment was to provide a vision for the future design of off-road vehicles.

Fresh out of the College for Creative Studies in Detroit, Mich., the designers' first test in GM was to design a fun, nimble and innovative HUMMER concept.

"HUMMER appeals to young people globally and served as a perfect first assignment for our newest talent," said Ed Welburn, vice president of global design and product planning. "Today's graduates from top design schools are ready to hit the ground running. The HUMMER design challenge gave our newest designers an opportunity to sprint."

The task presented numerous challenges to the new designers, from creating a vehicle for a brand known around the globe for its iconic design, to ensuring the model would live up to the market's expectation of HUMMER off-road capability.

To help ensure designs were true to the HUMMER brand, these designers were given limited design direction by Carl Zipfel, an ex-professional motocross racer and director of the HUMMER design studio.

"Carl definitely set the tone," said Rojas. "While he gave us creative liberty and challenged us to develop innovative ideas, he also defined three HUMMER proportions – wheelbase, approach and departure angles, and stance – and assigned one to each of us. It gave us a chance to collaborate, but also take our own direction."

While sketching and sculpting together in the HUMMER studio, these recent graduates drew upon the creative energy of each other, further improving their individual designs, as well as that of the final concept.

"We drew inspiration from one another," said Kang. "As you're designing and sketching you try to absorb what the other designer is doing and try to make it better."

David, Min Young and Robert's collaboration inspired the HUMMER HX concept, which presents extraordinary efficiency without sacrificing the unique essence of the HUMMER brand, the world's most capable off-road vehicles.

"While we took inspiration from the HUMMER heritage and DNA, we each wanted to evolve it in a new way," said Jablonski. "We agreed it should be contemporary, compact and definitely open air. It came out great."

After three months of sketching and sculpting theme work for the new HUMMER concept, each designer had the opportunity to present scale clay models to Bob Lutz, GM vice chairman and Ed Welburn, who chose which design would ultimately become the HX concept.

In its final concept form, the E-85 FlexFuel capable HUMMER HX embodies the off road spirit of HUMMER in a fully customizable package. The HX offers an open-air driving experience via a pair of removable roof panels above the driver and front passenger and a modular, removable rear roof assembly enabling a quick conversion from closed vehicle to open vehicle SUT. It also features a slant back assembly with removable doors and fender flairs.

"Working as a team, you realize it's more than one person influencing the vehicle," said Rojas. "You can see the inspiration from each of our designs in the final concept vehicle. We're all proud to have the chance to see our sketches become reality."

Chevrolet Volt in production by 2010!

Yup. We heard it right. Direct from Bob Lutz's mouth to our ears. At the Reuters Auto Summit in Detroit Mr. Lutz announced that a production version of the Volt concept car will be in production by the end of 2010.

Though it will not look anything like the concept car. The first test of the Volt will come by Easter of 2008. Which is a polite way of saying we have testing prototypes built and ready to go, or at least very close.

GM's hopes are to move above Toyota in the marketplace. Toyota is currently the industry leader in the "Green" market. GM currently has two suppliers for the lithium-ion batteries working overtime to further enhance the durability and performance of the batteries.


Sounds very exciting to see this much development. Especially when the concept was just unveiled at Detroit in January 07. This should definitely have Toyota standing on their toes.


Source: Reuters