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A search for Bill Gates, meanwhile, shows his personal Twitter account as a Top People result, but a search for Microsoft shows you a Top News link.--The obvious next question is: how will Twitter monetize these highlighted "top" results? And will paid top results begin to appear on Twitter search in the same way they show up in Google? Twitter has already deployed paid ads via its "promoted tweet" program, allowing advertisers to buy top placement for certain search terms.
Getting users to trust that Twitter's new Top People and Top News results are relevant and accurate could depend on holding off on integrating such advertising techniques. Taking that powerful information to the next level with a more overt search interface may be Twitter's final step toward directly competing with Google.
By contrast, Microsoft's Bing search engine emphasises social search. Fresh spam
"Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer's day, are best when they're fresh," wrote Google fellow Amit Singhal in a blogpost explaining the changes.
For instance, said Mr Singhal, anyone searching for information about the "Occupy Oakland protests" would probably want up to the minute news.--Other types of searches could call on older results, he said. The update to improve the "freshness" of results builds on the big update made to the underlying infrastructure of Google's core indexing system in August 2010 known as Caffeine. Writing on the Search Engine Land news site, analyst Danny Sullivan described the changes as "huge". The last big update to the Google algorithm, known as Panda, affected only 12% of searches.
Google is looking to freshen up its search results with updated algorithms. The updates could be an important part of Google's strategy to keep ahead of search rivals like Yahoo and Microsoft's Bing engine, analysts said.--The tweak in the basic Google algorithm should make search results much more timely for users, Google said, adding that about 35% of all searches should be affected. Singhal, though, noted that not all searches are based on finding the most recent results.
"Different searches have different freshness needs," wrote Singhal. "Google needs to continue to refine search in order to maintain its top-dog status," Olds said. Search is Google's bread and butter, the foundation of its entire empire." The timing of the update could prove beneficial to Google, whose market share numbers are starting to show intermittant signs of slippage. "Google's new search algorithm is a nice, albeit modest, advance," said Olds.--"They've obviously analyzed how users are interacting with links after their initial search - which links people select, which links they don't, and their follow-up searches. Google has used these results to enhance what they're serving up.
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