Its .xxx website, which details how interested parties can register their domain, has received nearly one million visitors. For example, UK adult star Teresa May might wish to bid for a .xxx domain, whereas UK home secretary Theresa May might consider protecting her name. More than 100,000 porn websites sporting the .XXX domain went live today. The public launch of the .XXX domain is a culmination of years of struggle between the adult entertainment industry, the Internet Corporation for Assigned Names & Numbers and ICM Registry, now the official registry of the new domain.
In theory, the .XXX domain is meant to safely filter adult content on the Web under one domain name that would also give users an advanced heads-up over what they will find once the website has loaded. “We created .XXX to address the unique needs of the online adult entertainment industry.” The fallout over .XXX domains As you would expect, anti-porn and religious groups have been against the .XXX top-level domain, arguing this will make porn sites more visible and would be an endorsement for the adult entertainment industry. Plus, it’s not a requirement for .XXX domain owners to ditch their .com or .net domains in favor of the new domain. “It is my opinion that .XXX domain is an anticompetitive business practice that works a disservice to all companies that do business on the Internet.”
Businesses are seeing themselves forced to buy .XXX porn domains in order to protect their trademarks.--One of the UK’s largest registrars, Easyspace, said four out of five businesses that have preregistered .XXX domain names this year have no direct connection to the adult entertainment industry. Instead, it’s argued the .XXX domain is a burden for businesses that wish to protect trademarks against domain squatters, as large companies would pay thousands per year to domain registrars (the winners in this case) just to keep their .XXX domains safe. The .XXX's Rapid Evaluation Service is meant to result in a takedown of an infringing domain name in just two business days.
If you've been waiting to get your hands on a .XXX domain, now is your chance. At 11am Eastern today, the ICM Registry will open registration for .XXX domains to the public. The .XXX domains are available via a variety of registrars, including GoDaddy and Network Solutions. We created .XXX to address the unique needs of the online adult entertainment industry," Stuart Lawley, CEO of ICM Registry, said in a statement. ICM said all .XXX domains will include daily McAfee malware scanning, the only domains to include this service. In early September, ICM kicked off a sunrise period that let trademark holders claim certain domains before .XXX was opened to the public. ICM said that sunrise period closed with 80,000 applications for new domain names.
Yesterday, ICM said disputes over .XXX domains will be handled by the National Arbitration Forum (FORUM), a dispute resolution service. Companies or individuals can file a complaint via domain.adrforum.com and ICM said the system is designed to take down infringing domains in about two business days, if applicable. Not everyone is enthusiastic about the .XXX domains.
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