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Apple Inc. make the iPad a replacement for a satchel electronic versions

Written By Hourpost on Monday, January 23, 2012 | 1:53 AM

The popularity of iPad in the education field was revealed in the pilot study conducted by the textbook publishers Houghton Mifflin Harcourt, a partner of Apple in the e-textbooks platform. For the study, they have analyzed a middle school students situated at Riverside, California for a period of Spring 2010 to Spring 2011 using HMH’s Fuse: Algebra I app. After the course, they found that 20 percent more students using iPads scored ‘Proficient’ or ‘Advanced’ for the subject than the paper textbook material.

This type of pilot courses and iPad programs are conducted in private and boarding schools, and select universities across the country. More than 600 school districts in the public school sector have accepted a 1:1 iPad program. This shows that students are friendlier with the iPad while studying the content. Coleman Kells, principal of Amelia Earhart Middle School commented that students normally prefer iPad for studies as it provides a simple understandable interface. Meanwhile, Marita Scarfi, CEO of digital-focused marketing agency Organic feels that student love tablets more as it is less daunting.

Along with this, a study focused on an iPad game, Motion Math has proven the role of the iPad in developing the fundamental math skills. The iPad will reach more heights in the education field as Apple’s latest products such as iTunes U, iBooks 2, the iBookstore and iBooks Author will help the educators and students. It is considered that iBooks learning will be successful as the e-books are less costly than the normal textbooks. Out of the 20,000 projects listed on the site, presently there are 418 iPad-related requests. Apple Inc. has launched its attempt to make the iPad a replacement for a satchel full of textbooks by starting to sell electronic versions of a handful of standard high school books.

The printed books are bought by schools, not students, and are reused year after year, which isn’t possible with the electronic versions. New books are subject to lengthy state approval processes. iPads and other tablet computers work well, but iPads cost at least $499. Apple didn’t reveal any new program to defray the cost of getting the tablet computers to students. All this means textbooks have lagged the general adoption of e-books, even when counting college-level works that students buy themselves.

Forrester Research said e-books accounted for only 2.8 percent of the $8 billion U.S. textbook market in 2010. The third one, Boston-based Houghton Mifflin Harcourt, also plans to supply books to Apple’s store.--The textbooks will cost $15 or less, said Phil Schiller, Apple’s head of marketing. Schools will be able to buy the books for its students and issue redemption codes to them, he said. Albert Greco, a professor of marketing at Fordham University in New York and a former high-school principal, said schools would need to buy iPads for its students if it were to replace printed books.

It wouldn’t work to let students who can afford to buy their own iPads use them in class with textbooks they buy themselves, alongside poorer students with printed books. iBooks 2 Apple kept that feature relatively basic and focused on function. iBooks Author The interest in iPads will increase further as Apple has recently introduced their improved digital books platform with developing tools and student textbooks. More than 600 school districts in the public school sector have accepted a 1:1 iPad program. This shows that students are friendlier with the iPad while studying the content.

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