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Google Cable TV |
Google is producing fresh TV content with its YouTube channels, which it plans to serve via Google TV, ideally to tap into TV's huge advertising market. But Google lacks major, mass-produced TV content traditionally controlled by the cutthroat cable TV providers, including Cablevision, Charter, AT&T U-Verse, Comcast and Verizon FIOS.
Tapping Disney, Time Warner and other providers would give Google access to high-quality content to lure users to the combination of Google TV and high-speed broadband.
Google could subsidize such a service for consumers to undercut the pricey TV services from incumbent providers.--Analysts are dubious about Google's cable TV gambit, especially at a time when Google TV has yet to lure many consumers to its fold. Moreover, Google has an affinity for kicking the tires on services that can disrupt existing market paradigms. Sanford Bernstein analysts Craig Moffett and Carlos Kirjner put forth a compelling case against Google offering cable TV service in a research note Nov. 4, echoing Baker's angle that Google is merely using its high-speed Internet play as a research experiment.
This play will help Google push for faster broadband Google, which leads to more Internet searches and ads served. Google "is considering a plan to offer paid cable-TV services to consumers," the Wall Street Journal reported on Friday. Google recently hired former cable TV executive Jeremy Stern, who is reportedly leading talks with media companies. But a Google cable TV service is still only a possibility. --A cable service would be separate from the Google TV, which is comprised of software and hardware to stream YouTube and other Internet content to the television screen. Google is considering launching its own paid cable-TV service, reports the Wall Street Journal. First, Google has already announced that it plans to build a fiber-optic high-speed Internet network in Kansas City, Missouri, and Kansas City, Kansas.
According to sources familiar with the company’s plans, Google may expand this operation to include both video and phones service as well. In addition, Google recently hired cable-TV executive Jeremy Stern who has reportedly been in talks with companies such as Walt Disney, Time Warner and Discovery Communications about potentially offering channels through their cable service.
Google currently offers Google TV software, which allows enabled televisions to watch Internet-fed video.
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